Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Push Notification Consent Audit?

Common violations include: Sending marketing or promotional push notifications without prior, explicit consent (e.g., blanket pushes after app install)., Not providing users with granular control over push notification categories (e.g., marketing vs. transactional) or an easy opt-out mechanism within the app settings., Failing to cease all push notifications immediately upon a user withdrawing consent or opting out, especially for targeted marketing campaigns via platforms like Firebase, OneSignal, or CleverTap..

The DPDP Audit Tool

Compliance for Push Notification Consent Audit

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Push Notification Consent Audit
Liability Check

Your app's push notifications are a direct communication channel. Under DPDP, sending marketing or engagement pushes without explicit, verifiable consent is a direct violation, risking penalties up to ₹250 Crore. Don't let your engagement strategy become a massive liability.

Why Push Notification Consent Audit is at Risk

Many Indian consumer apps, from EdTech startups in Bengaluru's tech parks to FinTech giants in Mumbai, use push notifications extensively for engagement and marketing. DPDP mandates that any processing of personal data, including sending direct marketing messages via push, requires **valid, specific, informed, and unambiguous consent**. This isn't just about showing a prompt; it's about ensuring users truly understand and agree to receive those notifications for their stated purpose. The Data Protection Board can demand **audit trails of consent and withdrawal**, and failure to produce these means you're operating without a legal basis. **Ignoring user preferences or continuing to push notifications post-opt-out is a serious breach**.

Common Violations

1.Sending marketing or promotional push notifications without prior, explicit consent (e.g., blanket pushes after app install).
2.Not providing users with granular control over push notification categories (e.g., marketing vs. transactional) or an easy opt-out mechanism within the app settings.
3.Failing to cease all push notifications immediately upon a user withdrawing consent or opting out, especially for targeted marketing campaigns via platforms like Firebase, OneSignal, or CleverTap.

The Immediate Fix

Audit your current push notification consent flow across all your mobile apps and platforms. Ensure you capture explicit consent for marketing pushes, provide in-app preference controls, and verify that opt-outs are actioned in real-time across your notification providers.