Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Tag Manager Governance Audit?

Common violations include: Deploying unapproved third-party pixels (e.g., ad trackers, behavioural analytics) that collect personal data without documented consent or a legitimate purpose., Granting 'Publish' permissions in GTM to marketing teams or external agencies without a formal review or approval process for tag changes., Lack of a clear audit trail for tag deployments, making it impossible to prove when, why, and by whom a specific data-collecting tag was added or modified..

The DPDP Audit Tool

Compliance for Tag Manager Governance Audit

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Tag Manager Governance Audit
Liability Check

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Every tag firing from your website without proper governance is a potential DPDP data breach waiting to happen. Unauthorised pixels can leak sensitive personal data globally, attracting fines up to ₹250 Crore.

Why Tag Manager Governance Audit is at Risk

Your marketing and analytics teams often push tags live from platforms like Google Tag Manager (GTM) without knowing the full **DPDP implications**. These tags frequently track **user behaviour, IP addresses, device identifiers, and even purchase history**, sending data to unapproved third-party vendors. The Data Protection Board (DPB) will scrutinise your audit trails to ensure **every data processing activity has a legal basis**, and that changes to tags are documented, approved, and backed by valid consent. Lack of governance here means **zero accountability** for data flows.

Common Violations

1.Deploying unapproved third-party pixels (e.g., ad trackers, behavioural analytics) that collect personal data without documented consent or a legitimate purpose.
2.Granting 'Publish' permissions in GTM to marketing teams or external agencies without a formal review or approval process for tag changes.
3.Lack of a clear audit trail for tag deployments, making it impossible to prove when, why, and by whom a specific data-collecting tag was added or modified.

The Immediate Fix

Implement a strict access control policy for your tag manager, ensuring only authorised personnel can publish. Immediately audit all live tags to identify and remove any unapproved third-party pixels, especially those collecting personal data without explicit consent.