Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Remarketing Audience Audit?

Common violations include: Creating retargeting audiences from website visitors without explicit, purpose-specific consent for 'personalised advertising' or 'tracking for marketing'., Failing to honour consent withdrawal; users opt-out of ads but remain in retargeting segments, leading to continued exposure., Retaining audience data (e.g., cookie IDs, segment memberships) beyond the consented retention window or business need, creating unnecessary data liability..

The DPDP Audit Tool

Compliance for Remarketing Audience Audit

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Remarketing Audience Audit
Liability Check

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Your retargeting campaigns rely heavily on personal data—from website visits to purchase history. Without explicit, verifiable consent for each specific ad purpose, you're not just wasting ad spend; you're inviting DPDP fines up to ₹250 Crore for unlawful data processing.

Why Remarketing Audience Audit is at Risk

Every click, every page view, every cart abandonment tracked for remarketing purposes relies on **personal data** (like IP addresses, cookie IDs, and browsing behaviour). DPDP makes it clear: this processing requires **valid consent** from the Data Principal. Simply assuming consent via a 'continue browsing' message is a ticking time bomb. The law requires granular, purpose-specific consent for activities like 'personalised advertising' or 'retargeting.' Failing to secure and evidence this means your entire remarketing strategy, whether on Google Ads, Meta, or Criteo, is built on a non-compliant foundation.

Common Violations

1.Creating retargeting audiences from website visitors without explicit, purpose-specific consent for 'personalised advertising' or 'tracking for marketing'.
2.Failing to honour consent withdrawal; users opt-out of ads but remain in retargeting segments, leading to continued exposure.
3.Retaining audience data (e.g., cookie IDs, segment memberships) beyond the consented retention window or business need, creating unnecessary data liability.

The Immediate Fix

Review all your audience segmentation and retargeting campaigns on platforms like Google Ads, Meta, and Criteo. Verify that every segment built on website visitor data has verifiable consent for 'personalised advertising' or 'analytics for marketing' and has a clear mechanism for withdrawal. Update your CMP to capture this specific, granular consent immediately.