Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Lead Magnet Consent Audit?

Common violations include: Automatically adding users who download a whitepaper to a marketing list without separate, explicit consent., Using a single checkbox that covers both content download and future marketing communications or sales outreach., Failing to clearly inform users on the lead capture form *what* data will be collected and *all* the specific purposes it will be used for (e.g., download, marketing, profiling, CRM upload)..

The DPDP Audit Tool

Compliance for Lead Magnet Consent Audit

⬇️

Lead Magnet Consent Audit
Liability Check

That free ebook download in your funnel? Under DPDP, it's a data collection event. If you're not getting explicit, separate consent for marketing or sales outreach, every lead is a potential ₹250 Crore penalty.

Why Lead Magnet Consent Audit is at Risk

Your growth strategies, powered by lead magnets (ebooks, templates, webinars), are now under the DPDP scanner. Collecting an email for a download means you’re processing **personal data**. DPDP requires **explicit, purpose-specific consent** for *each* processing activity. Bundling consent for a download with consent for marketing emails, sales calls, or uploading to your CRM (e.g., Salesforce, Zoho, HubSpot) is a clear violation. The Board will see this as 'forced consent,' rendering your entire lead generation funnel a non-compliant disaster waiting for a **massive fine**.

Common Violations

1.Automatically adding users who download a whitepaper to a marketing list without separate, explicit consent.
2.Using a single checkbox that covers both content download and future marketing communications or sales outreach.
3.Failing to clearly inform users on the lead capture form *what* data will be collected and *all* the specific purposes it will be used for (e.g., download, marketing, profiling, CRM upload).

The Immediate Fix

Audit every lead magnet form *today*. Implement separate, unticked checkboxes for marketing consent and any other secondary processing. Ensure your download forms only collect data strictly necessary for delivering the content, and clearly articulate purposes in plain language.