Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in D2C Consumer Brands?

Common violations include: Using customer phone numbers collected for delivery or OTPs for promotional WhatsApp messages or SMS marketing without explicit, separate consent., Sharing detailed anonymized purchase histories and demographics with a third-party analytics vendor or ad network without adequate anonymization or specific consent., Retaining full customer addresses and payment tokenization details longer than strictly necessary for order fulfillment or without clear justification for repeat purchases..

The DPDP Audit Tool

Compliance for D2C Consumer Brands

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D2C Consumer Brands
Liability Check

D2C brands live and die by customer data – purchase history, browsing behavior, payment details, and loyalty program data. Mismanaging this goldmine can trigger massive DPDP penalties, turning customer loyalty into legal liability.

Why D2C Consumer Brands is at Risk

D2C brands thrive on direct customer engagement, collecting everything from **browsing patterns and wish lists to payment information and delivery addresses**. This granular data, when shared with analytics tools, logistics partners like Delhivery or Bluedart, and social media platforms for targeted ads, means your brand is constantly acting as a **Data Fiduciary**. The sheer volume and sensitivity of this data across multiple touchpoints, from website visits to order fulfillment and post-purchase engagement, significantly elevates your risk profile under DPDP. Non-compliance could erode customer trust and incur heavy fines.

Common Violations

1.Using customer phone numbers collected for delivery or OTPs for promotional WhatsApp messages or SMS marketing without explicit, separate consent.
2.Sharing detailed anonymized purchase histories and demographics with a third-party analytics vendor or ad network without adequate anonymization or specific consent.
3.Retaining full customer addresses and payment tokenization details longer than strictly necessary for order fulfillment or without clear justification for repeat purchases.

The Immediate Fix

Conduct a full data mapping exercise across your customer journey. Identify where you collect, store, process, and share customer data (e.g., website, app, ERP, CRM, marketing tools). Prioritize obtaining explicit, granular consent for *each specific purpose* of data collection, especially for marketing and sharing with third parties.