Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Affiliate Tracking Audit?

Common violations include: Transmitting **customer identifiers** (like hashed emails, device IDs, or IP addresses) to affiliate networks without obtaining specific, informed consent for third-party data sharing., Failure to implement **Data Processing Agreements (DPAs)** with your affiliate partners, clearly defining their roles, responsibilities, and DPDP compliance obligations., Allowing affiliate tracking pixels to collect **excessive personal data** on your website (e.g., browsing history, product views) beyond what's necessary for attribution, without granular consent..

The DPDP Audit Tool

Compliance for Affiliate Tracking Audit

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Affiliate Tracking Audit
Liability Check

Your affiliate and coupon partner tracking setup might be secretly transmitting personal data to unknown third parties, opening your business to DPDP fines up to ₹250 Crore for unconsented data sharing.

Why Affiliate Tracking Audit is at Risk

Affiliate networks, coupon aggregators, and referral programs rely heavily on tracking pixels, unique identifiers, and cookies to attribute conversions. Under DPDP, sharing even pseudonymized personal data like device IDs, IP addresses, or hashed email addresses without explicit, purpose-specific consent from the Data Principal is a **direct violation**. You are responsible not only for your own data handling but also for ensuring your partners comply, especially when they act as joint fiduciaries or processors. The Data Protection Board can demand a **complete data flow map** of all data transferred to and from your affiliates, including what their pixels collect on your website and its subsequent processing.

Common Violations

1.Transmitting **customer identifiers** (like hashed emails, device IDs, or IP addresses) to affiliate networks without obtaining specific, informed consent for third-party data sharing.
2.Failure to implement **Data Processing Agreements (DPAs)** with your affiliate partners, clearly defining their roles, responsibilities, and DPDP compliance obligations.
3.Allowing affiliate tracking pixels to collect **excessive personal data** on your website (e.g., browsing history, product views) beyond what's necessary for attribution, without granular consent.

The Immediate Fix

Begin by auditing every single tracking pixel and script from your affiliate, coupon, and referral partners on your website. Document precisely what personal data (e.g., device IDs, IP addresses, user segments) each pixel collects and where it's transmitted. You need a clear data flow map for every single partner before the DPDB comes knocking.