Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Customer List Upload Audit: Your Ad Campaigns, Your DPDP Risk?

Common violations include: Uploading customer email IDs or phone numbers to ad platforms without **explicit, separate consent** for advertising., Failing to securely hash **Personal Data** (e.g., email IDs) before uploading, leaving it exposed., Not having a clear mechanism for customers to easily **opt-out** from targeted ads based on their uploaded data..

The DPDP Audit Tool

Compliance for Customer List Upload Audit: Your Ad Campaigns, Your DPDP Risk

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Customer List Upload Audit: Your Ad Campaigns, Your DPDP Risk
Liability Check

Uploading customer lists to ad platforms like Google Ads or Meta without explicit, granular consent for that *specific purpose* is a direct violation of the DPDP Act, 2023. This isn't just a best practice; it's a legal mandate to protect personal data.

Why Customer List Upload Audit: Your Ad Campaigns, Your DPDP Risk is at Risk

Many Indian businesses, from e-commerce startups in Bengaluru's tech parks to IT service providers in Hyderabad, routinely upload customer email IDs and phone numbers for 'customer match' campaigns on platforms like Meta, Google, and LinkedIn. Under DPDP, this data constitutes **Personal Data**. You *must* have **valid, purpose-specific consent** from each Data Principal *before* uploading their data for advertising. Furthermore, inadequate hashing or failing to verify the platform's DPDP compliance and terms of service for data sharing could expose you to significant **liability**. The **Data Protection Board** won't accept 'we didn't know' as an excuse for mishandling **sensitive customer lists**.

Common Violations

1.Uploading customer email IDs or phone numbers to ad platforms without **explicit, separate consent** for advertising.
2.Failing to securely hash **Personal Data** (e.g., email IDs) before uploading, leaving it exposed.
3.Not having a clear mechanism for customers to easily **opt-out** from targeted ads based on their uploaded data.

The Immediate Fix

Immediately audit your consent records to ensure you have explicit consent for advertising purposes for every customer whose data you upload. Implement strong, irreversible hashing (e.g., SHA256) for all identifiers before upload. Review and update your privacy policy to clearly state your customer match practices and opt-out options.