Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Landing Page Data Capture Audit?

Common violations include: Firing analytics/marketing pixels (e.g., Google Analytics, Meta Pixel) before obtaining explicit consent for tracking and data sharing., Collecting excessive personal data via forms (e.g., Aadhaar, PAN, unnecessarily granular income details) when not strictly necessary for the stated purpose., Pushing user data from landing page forms directly into CRM/marketing automation tools without obtaining granular consent for specific follow-up activities (e.g., newsletters, promotions)..

The DPDP Audit Tool

Compliance for Landing Page Data Capture Audit

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Landing Page Data Capture Audit
Liability Check

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Every lead generation form, pixel, and hidden field on your landing page is collecting personal data. Without explicit, verifiable consent for each purpose, you're facing DPDP Act violations and penalties up to ₹250 Crore.

Why Landing Page Data Capture Audit is at Risk

Your lead generation funnel, from the moment a user lands on your page (think that B2B SaaS landing page you're running for leads in Hitech City or Bengaluru's Manyata Tech Park) to the CRM push, is a **personal data processing operation**. Every pixel (Meta Pixel, Google Analytics, LinkedIn Insight Tag), hidden field, and form input collects user data. Under the DPDP Act, processing **personal data** requires a **lawful basis**, predominantly explicit, purpose-specific consent. Failing to secure verifiable consent for each processing activity – be it retargeting, email nurturing, or CRM entry – constitutes a direct violation. The Data Protection Board will scrutinize the entire data journey.

Common Violations

1.Firing analytics/marketing pixels (e.g., Google Analytics, Meta Pixel) before obtaining explicit consent for tracking and data sharing.
2.Collecting excessive personal data via forms (e.g., Aadhaar, PAN, unnecessarily granular income details) when not strictly necessary for the stated purpose.
3.Pushing user data from landing page forms directly into CRM/marketing automation tools without obtaining granular consent for specific follow-up activities (e.g., newsletters, promotions).

The Immediate Fix

Immediately audit all data capture points on your landing pages: visible form fields, hidden inputs, and *every* tracking pixel (Google Analytics, Meta, LinkedIn). Map the exact data flow into your CRM and marketing automation systems. Ensure you have clear, purpose-specific consent for each piece of data collected and how it's used *before* any processing begins.