The DPDP Audit Tool
Compliance for Marketing Heads & CMOs
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Marketing Heads & CMOs
Liability Check

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Marketing teams are the highest-risk department under DPDP. Every email list, retargeting pixel, and lead form touches personal data.

Why Marketing Heads & CMOs is at Risk

Marketing is where most DPDP violations will originate. Email campaigns using purchased lists, Meta pixel tracking without consent, pre-ticked newsletter checkboxes, and lookalike audiences built on customer data — all are violations. The Act requires consent to be 'free, specific, informed, and unambiguous'. Buried consent in T&C pages doesn't count.

Common Violations

  • 1.Using purchased email/phone lists for cold outreach campaigns.
  • 2.Running Meta/Google retargeting without explicit tracking consent from users.
  • 3.Pre-checking the 'Subscribe to newsletter' box on signup forms.

The Immediate Fix

Audit your **email list sources** — delete any contacts acquired without explicit consent. Implement a proper **Consent Management Platform (CMP)** for cookie/tracking consent. Uncheck all default marketing opt-ins.

Start 30-Second Audit

Projected Compliance Deadline: Immediate

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