Marketing Heads & CMOs
Liability Check
Marketing teams are the highest-risk department under DPDP. Every email list, retargeting pixel, and lead form touches personal data.
Why Marketing Heads & CMOs is at Risk
Marketing is where most DPDP violations will originate. Email campaigns using purchased lists, Meta pixel tracking without consent, pre-ticked newsletter checkboxes, and lookalike audiences built on customer data — all are violations. The Act requires consent to be 'free, specific, informed, and unambiguous'. Buried consent in T&C pages doesn't count.
Common Violations
- 1.Using purchased email/phone lists for cold outreach campaigns.
- 2.Running Meta/Google retargeting without explicit tracking consent from users.
- 3.Pre-checking the 'Subscribe to newsletter' box on signup forms.
The Immediate Fix
Audit your **email list sources** — delete any contacts acquired without explicit consent. Implement a proper **Consent Management Platform (CMP)** for cookie/tracking consent. Uncheck all default marketing opt-ins.
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Need help checking your business?
- Start with the free self-check to find questions for your team.
- Our paid gap assessment takes four weeks. We check your apps, documents and records, then list what needs fixing.
- Fixing the agreed gaps takes two to three months. A final assessment checks the completed work.
Save your results and discuss the questions with your team.
Next step after the audit
The audit shows the gaps. Sanctum closes them. One programme covers legal position, data map, gap analysis, implementation, tooling, training, a written readiness opinion, and breach cover, under one accountable owner. See the all-in-one programme
What Should You Do Next?