Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Marketing Pixel Audit?

Common violations include: Marketing pixels (e.g., Meta Pixel, Google Analytics) firing *before* explicit user consent is obtained, especially for non-essential cookies., Pixels placed on **sensitive website pages** like payment gateways, login portals, or health/financial dashboards, inadvertently capturing sensitive personal data., Failure to clearly disclose, in your privacy policy or consent banner, *which* pixels are used, *what data* they collect, and *how* it's shared with third-party ad networks..

The DPDP Audit Tool

Compliance for Marketing Pixel Audit

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Marketing Pixel Audit
Liability Check

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Your website's marketing pixels are silently collecting personal data—from user browsing habits to purchase intent. Under the DPDP Act, unauthorized collection via pixels can lead to massive profiling penalties if consent isn't watertight.

Why Marketing Pixel Audit is at Risk

Every visit to your e-commerce site, every click on your blog, every product view is tracked by marketing pixels from Meta, Google, LinkedIn, and more. Without explicit, informed consent, these pixels are illegally processing **personal data**, creating detailed user profiles. The DPDP Act considers this a serious breach, especially when data is shared with third parties or used for targeted advertising. The onus is on your business to prove users consented to this data collection and onward sharing, even for data collected *before* the DPDP Act notification.

Common Violations

1.Marketing pixels (e.g., Meta Pixel, Google Analytics) firing *before* explicit user consent is obtained, especially for non-essential cookies.
2.Pixels placed on **sensitive website pages** like payment gateways, login portals, or health/financial dashboards, inadvertently capturing sensitive personal data.
3.Failure to clearly disclose, in your privacy policy or consent banner, *which* pixels are used, *what data* they collect, and *how* it's shared with third-party ad networks.

The Immediate Fix

Immediately conduct an audit of all marketing pixels on your website using tools like Google Tag Assistant or browser developer console. Ensure *no* non-essential pixels fire until explicit consent is given, integrating them with a robust Consent Management Platform (CMP) and your Google Tag Manager setup.