DPDP Rules for Customer Photos & Videos
Liability Check
Customer photos and videos are highly sensitive personal data under the DPDP Act. Processing them without explicit, verifiable consent or a clear lawful ground can trigger massive penalties for your business.
Why DPDP Rules for Customer Photos & Videos is at Risk
From CCTV footage in your Bengaluru tech park office to customer testimonials on your e-commerce site, **any collection, storage, or sharing of photos and videos** containing identifiable individuals falls under the DPDP Act. You need a **clear, documented lawful basis** for processing, whether it's informed consent, legitimate use, or a legal obligation. This includes ensuring transparent notice at the point of collection, strict retention limits, and robust security measures to prevent breaches. Remember, a single viral video leak could cost your startup millions in fines and reputational damage.
Common Violations
- 1.Collecting customer photos/videos for marketing (e.g., event photos, testimonials) without explicit, separate consent from each individual.
- 2.Storing CCTV footage or staff photos for longer than necessary (e.g., beyond 30 days for security) without a clear, documented purpose and notice.
- 3.Using photos/videos captured for one purpose (e.g., security) for another (e.g., internal training, social media) without obtaining fresh consent.
The Immediate Fix
Conduct an immediate audit of all systems and processes that collect or store customer photos and videos (e.g., CRM, surveillance, marketing assets). For each instance, verify you have a **documented lawful ground** and are providing clear, understandable **notice** to the data principals at the point of collection.
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Projected Compliance Deadline: Immediate
Next step after the audit
The audit shows the gaps. Sanctum closes them. One programme covers legal position, data map, gap analysis, implementation, tooling, training, a written readiness opinion, and breach cover, under one accountable owner. See the all-in-one programme
What Should You Do Next?