Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Advertising & Digital Marketing Agencies?

Common violations include: Collecting user IP addresses, device IDs, and browsing history via website trackers without a clear, granular consent pop-up that allows opting out of specific data uses., Sharing customer email lists or demographic profiles with third-party ad platforms (e.g., Google Ads, Meta) for lookalike audiences without explicit consent for 'data sharing with partners for advertising'., Retaining campaign performance data linked to individual user IDs or cookie data for years after a campaign ends, exceeding the stated data retention policy or business need..

The DPDP Audit Tool

Compliance for Advertising & Digital Marketing Agencies

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Advertising & Digital Marketing Agencies
Liability Check

Advertising & Digital Marketing Agencies are sitting on a goldmine of user tracking data, customer profiles, and campaign analytics. Mishandling this data means penalties up to ₹250 Crore.

Why Advertising & Digital Marketing Agencies is at Risk

Digital marketing agencies collect vast amounts of **user browsing history**, **demographics**, and **device identifiers** to build targeted campaigns. Under DPDP, every piece of data collected requires clear, explicit consent from the Data Principal. Sharing 'anonymized' data for client reporting or ad network partnerships still falls under scrutiny if the original consent was not broad enough. Agencies must meticulously track consent for each data point and ensure data retention policies are strictly adhered to, especially when acting as a **Data Processor** for clients like ecommerce giants or banks.

Common Violations

1.Collecting user IP addresses, device IDs, and browsing history via website trackers without a clear, granular consent pop-up that allows opting out of specific data uses.
2.Sharing customer email lists or demographic profiles with third-party ad platforms (e.g., Google Ads, Meta) for lookalike audiences without explicit consent for 'data sharing with partners for advertising'.
3.Retaining campaign performance data linked to individual user IDs or cookie data for years after a campaign ends, exceeding the stated data retention policy or business need.

The Immediate Fix

Audit your current cookie banners and consent forms TODAY. Ensure they are prominent, specific, and allow granular control over data collection for advertising, analytics, and personalization. Immediately review all your data sharing agreements with ad networks and analytics platforms to confirm they mandate DPDP-compliant consent from data principals.