Sales Heads & VP Sales
Liability Check
Your entire sales funnel, lead lists, and outreach strategies are now under intense scrutiny. DPDP mandates specific consent for every data point you use, turning common sales practices into high-risk compliance black holes.
Why Sales Heads & VP Sales is at Risk
Sales teams thrive on data – from lead acquisition to conversion. Whether you're purchasing lead lists, scraping data from LinkedIn Sales Navigator, or leveraging AI tools to personalize outreach, you're handling personal data. Under DPDP, **every prospect interaction, every CRM entry, and every shared customer list requires 'free, specific, informed, and unambiguous' consent**. This law impacts your entire go-to-market strategy, making your current data practices a prime target for non-compliance penalties up to **₹250 Crore**.
Common Violations
- 1.Using purchased or scraped lead lists for email/call campaigns without obtaining explicit, verifiable consent from each Data Principal.
- 2.Storing customer call recordings or chat transcripts in CRM systems (like Salesforce, Zoho CRM) without clearly informing and getting consent.
- 3.Sharing prospect or customer data with third-party marketing agencies or advertising platforms without a valid Data Processing Agreement and explicit consent.
The Immediate Fix
Audit all your lead sources and ensure a clear consent trail for every Data Principal. Mandate that your sales reps verify consent before any outbound communication or data processing. Update your CRM to track consent status granularly, ensuring it aligns with DPDP requirements.
Projected Compliance Deadline: Immediate