Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Heatmap Analytics Audit?

Common violations include: Recording actual keystrokes or sensitive input fields (like email, phone, Aadhaar) without proper masking., Retaining raw, identifiable heatmap session data (e.g., specific IP addresses) for extended periods without anonymization., Collecting heatmap data without a separate, clear consent mechanism specifically for behavioral analytics..

The DPDP Audit Tool

Compliance for Heatmap Analytics Audit

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Heatmap Analytics Audit
Liability Check

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Your heatmap tools like Hotjar or VWO might be recording more than just 'clicks'. IP addresses, device IDs, and even user inputs can easily become personal data under DPDP. Without proper masking and explicit consent, you're directly violating India's new data protection law and risking penalties up to ₹250 Crore.

Why Heatmap Analytics Audit is at Risk

Heatmap and session recording tools, widely used by product teams in Bengaluru's tech parks or Gurgaon's startups, are often blind spots. If your Hotjar or Crazy Egg setup captures raw IP addresses, device fingerprints, or records unmasked text in form fields, that's **personal data**! The DPDP Act requires explicit consent for this processing. Imagine a user entering sensitive financial details on your payment page, and your heatmap tool *accidentally* recording it – that's a **direct breach** of Section 6 of the DPDP Act and a fast track to **penalties and reputational damage**. Your product teams must ensure aggressive masking, short retention, and clear, granular consent for behavioral tracking.

Common Violations

1.Recording actual keystrokes or sensitive input fields (like email, phone, Aadhaar) without proper masking.
2.Retaining raw, identifiable heatmap session data (e.g., specific IP addresses) for extended periods without anonymization.
3.Collecting heatmap data without a separate, clear consent mechanism specifically for behavioral analytics.

The Immediate Fix

Immediately reconfigure all heatmap and session recording tools (e.g., Hotjar, VWO, Crazy Egg) to **aggressively mask all form fields and anonymize IP addresses** at the point of collection. Implement a strict data retention policy, ensuring raw behavioral data is either deleted or fully anonymized after its analytical purpose is served, ideally within 30 days.