Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Server-Side Tracking Audit?

Common violations include: Server-side events forwarding **Personal Data** (e.g., user IDs, purchase data) to third-party analytics (GA4, Meta CAPI) *before* explicit consent is obtained from the Data Principal., Continuing to transmit event data containing **Personal Data** via server-side APIs *after* a user has withdrawn their consent on the client-side., Failing to adequately map and document all server-side data flows, leading to undisclosed **sharing of personal data** with sub-processors or third parties without a legal basis or proper Data Processing Agreements..

The DPDP Audit Tool

Compliance for Server-Side Tracking Audit

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Server-Side Tracking Audit
Liability Check

Your server-side tracking pipelines might be silently siphoning personal data without consent, turning your business into a massive DPDP liability. Unauthorised data processing can trigger penalties up to ₹250 Crore.

Why Server-Side Tracking Audit is at Risk

Moving analytics to server-side containers via tools like Google Tag Manager Server-Side (sGTM) or direct API integrations (e.g., Meta Conversions API) offers performance benefits but introduces a critical DPDP risk. Without careful configuration, these setups can continue forwarding **personal data** like IP addresses, device IDs, and even purchase history to third parties, completely bypassing your website's consent banner. This constitutes **unlawful processing of personal data** if no valid consent or other legal basis exists. The DPDP Act mandates that all processing must have a lawful basis, and 'hidden' server-side data flows are a prime target for non-compliance audits, especially for fast-growing Indian tech companies in Bengaluru's tech parks or Gurgaon relying on global ad platforms.

Common Violations

1.Server-side events forwarding **Personal Data** (e.g., user IDs, purchase data) to third-party analytics (GA4, Meta CAPI) *before* explicit consent is obtained from the Data Principal.
2.Continuing to transmit event data containing **Personal Data** via server-side APIs *after* a user has withdrawn their consent on the client-side.
3.Failing to adequately map and document all server-side data flows, leading to undisclosed **sharing of personal data** with sub-processors or third parties without a legal basis or proper Data Processing Agreements.

The Immediate Fix

Conduct an immediate audit of all server-side tracking endpoints and API integrations. Ensure that consent signals from your CMP are accurately passed to and respected by your server container or direct API calls, pausing any data transmission of **Personal Data** until valid consent is confirmed and documented. Map every outbound data flow to ensure transparency and compliance.