Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Influencer Campaign Data Audit?

Common violations include: Collecting leads via an influencer's Google Form or DM without the brand's clear **privacy policy** and **consent language**., Sharing collected lead data (names, emails, phone numbers) with the influencer or other marketing partners **without explicit, separate consent** for that specific purpose., Failing to implement a process for **deleting personal data** collected during a limited-time campaign (e.g., giveaway participants) once the campaign purpose is fulfilled..

The DPDP Audit Tool

Compliance for Influencer Campaign Data Audit

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Influencer Campaign Data Audit
Liability Check

Mismanaging personal data collected during influencer campaigns is a direct route to DPDP penalties up to ₹250 Crore. Every lead, every signup, every coupon code linked to an individual is a liability if not handled lawfully.

Why Influencer Campaign Data Audit is at Risk

Influencer campaigns often involve collecting **personal data** through landing pages, forms, or direct messages for contests, lead generation, or discount codes. Under the DPDP Act, your brand is the **Data Fiduciary**, fully responsible for this data. This means ensuring **explicit, granular consent** is obtained for each specific purpose, like sharing data with the influencer for verification or using it for future marketing. Brands must disclose exactly how their data will be used, allow easy withdrawal of consent, and ensure **data is deleted** post-campaign if not needed, as mandated by **data retention limits**. Imagine a D2C brand collecting KYC data via an influencer contest – the liability is immense if consent is fuzzy or data isn't secured and eventually purged.

Common Violations

1.Collecting leads via an influencer's Google Form or DM without the brand's clear **privacy policy** and **consent language**.
2.Sharing collected lead data (names, emails, phone numbers) with the influencer or other marketing partners **without explicit, separate consent** for that specific purpose.
3.Failing to implement a process for **deleting personal data** collected during a limited-time campaign (e.g., giveaway participants) once the campaign purpose is fulfilled.

The Immediate Fix

Immediately audit all lead collection points for active influencer campaigns. Ensure consent forms clearly state what data is collected, its purpose, and who it's shared with (e.g., 'Your email will be shared with the influencer for winner verification'). Implement a post-campaign data deletion schedule for all non-essential personal data.