Consent Records: What to Keep
A customer turns off promotional messages. Can you show what they chose, when they chose it, and whether the messages stopped?
What to review
Keep a copy of the words the customer saw when they agreed. Link it to their account and the date. When their choice changes, check the app and every tool that sends messages.
Problems to look for
- 1.The record is missing the privacy wording shown at signup.
- 2.The app records a change, but the message tool still uses the old choice.
- 3.A failed update has nobody assigned to fix it.
The Immediate Fix
Use a test account to turn off promotional messages. Check the saved choice and any messages already scheduled to send.
What to check
- Words shown
- Save the explanation of how you will use the data. Keep each version.
- Customer choice
- Save the account, date and choice each time it changes.
- Message tools
- Check that each tool receives the latest choice.
- Failed updates
- Ask someone to fix any failed update, then test again.
- Saved results
- Keep the test results where your team can find them.
Section 6 explains consent and the records a company may need to show. Check when its rules take effect. DPDP Act and its start dates.
Reviewed 5 September 2026.
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