Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Consent Withdrawal Data Flow Audit?

Common violations include: Marketing emails continue to be sent to users who have explicitly withdrawn consent, often due to CRM-email tool sync issues., Users who have withdrawn consent are still targeted with personalized ads on platforms like Google, Meta, or LinkedIn., Consent withdrawal requests are handled manually, leading to significant delays (days or weeks) in updating downstream systems, e.g., a spreadsheet-based approach..

The DPDP Audit Tool

Compliance for Consent Withdrawal Data Flow Audit

🚫

Consent Withdrawal Data Flow Audit
Liability Check

🛑

Ignoring a Data Principal's consent withdrawal isn't just rude; it's a direct violation of the DPDP Act, attracting penalties up to ₹250 Crore. Your systems *must* listen and stop processing their data immediately.

Why Consent Withdrawal Data Flow Audit is at Risk

The DPDP Act clearly states that consent withdrawal must be as easy as giving consent, and its effect must be immediate. This means if a user clicks 'unsubscribe' or withdraws consent from your app, that signal cannot just sit in your database. It must swiftly travel through your entire data ecosystem — from your CRM (like Salesforce, Zoho) to your email marketing tool (e.g., Mailchimp, HubSpot), your ad platforms (Google Ads, Meta Ads), and any downstream analytics or retargeting processors. Failing to ensure this **real-time propagation** means you are continuously processing data without legal basis, a critical compliance gap that the Data Protection Board will scrutinize, potentially leading to **significant fines for persistent non-compliance**.

Common Violations

1.Marketing emails continue to be sent to users who have explicitly withdrawn consent, often due to CRM-email tool sync issues.
2.Users who have withdrawn consent are still targeted with personalized ads on platforms like Google, Meta, or LinkedIn.
3.Consent withdrawal requests are handled manually, leading to significant delays (days or weeks) in updating downstream systems, e.g., a spreadsheet-based approach.

The Immediate Fix

Map out your entire data flow from consent capture to every system that processes personal data (CRM, email, ads, analytics). Identify all points where consent status is stored and ensure an **automated, real-time propagation mechanism** for consent withdrawal requests is implemented to every single downstream system, minimizing human intervention and delay.