Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Loyalty Program Consent Audit?

Common violations include: Bundling consent for loyalty program enrollment with consent for targeted marketing, profiling, or sharing data with partners (e.g., 'agree to terms to join' covers everything)., Failing to provide granular options for members to withdraw consent for specific data uses, such as personalized recommendations or SMS promotions., Retaining customer purchase history and behavioral data for profiling purposes long after the member has become inactive or withdrawn consent..

The DPDP Audit Tool

Compliance for Loyalty Program Consent Audit

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Loyalty Program Consent Audit
Liability Check

Your loyalty program collects rich customer data – from purchase history to spending patterns and preferences. Under the DPDP Act, every piece of this data requires explicit, granular consent, or you risk penalties up to ₹250 Crore.

Why Loyalty Program Consent Audit is at Risk

Loyalty programs are data goldmines, but they're also huge DPDP liability zones. Collecting **purchase history, browsing data, and demographic information** for 'better offers' without specific, revocable consent for each purpose is a direct violation. The DPDP Act mandates that consent for promotions must be separate from consent for program enrollment. Your current member journey, from sign-up to redemption, must clearly delineate what data is collected, why, and how it's used, allowing members to **withdraw consent easily for specific data processing activities** like targeted advertising or profiling. Think of your D-Mart or Starbucks app – every data point collected needs a verifiable audit trail of consent.

Common Violations

1.Bundling consent for loyalty program enrollment with consent for targeted marketing, profiling, or sharing data with partners (e.g., 'agree to terms to join' covers everything).
2.Failing to provide granular options for members to withdraw consent for specific data uses, such as personalized recommendations or SMS promotions.
3.Retaining customer purchase history and behavioral data for profiling purposes long after the member has become inactive or withdrawn consent.

The Immediate Fix

Immediately audit your loyalty program's sign-up flow and member portal to ensure consent for each data processing activity (e.g., personalized offers, SMS marketing, partner sharing) is distinct and granular. Implement a clear, accessible mechanism for members to review and withdraw consent for specific data uses, not just the entire program.