Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Purpose Limitation Review under DPDP?

Common violations include: Using customer support data for product analytics without explicitly stating this purpose during data collection., Sharing customer sign-up information (e.g., email, phone) with a marketing team for promotional campaigns without separate, specific consent., Retaining user interaction data (e.g., clicks, views) in an analytics tool beyond the period necessary for the original, stated purpose of service improvement..

The DPDP Audit Tool

Compliance for Purpose Limitation Review under DPDP

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Purpose Limitation Review under DPDP
Liability Check

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Reusing customer data for 'new' purposes without fresh consent? You're sitting on a DPDP bomb. The law strictly limits data processing to the original stated purpose. Any deviation could mean a hefty penalty.

Why Purpose Limitation Review under DPDP is at Risk

The **DPDP Act mandates that personal data can only be processed for the specific, lawful purpose** for which it was originally collected, as communicated in your notice or consent request. Any deviation, such as using transaction data for targeted ads when only service fulfillment was agreed upon, is a direct violation. This applies heavily to companies in tech parks like Manyata or DLF Cyber City, where data flows freely between internal systems (CRM, ERP, analytics platforms like Mixpanel/Amplitude) often without a purpose-driven audit trail. Your sales, marketing, and analytics teams must operate within these defined boundaries. **The burden of proof is on you** to demonstrate that every data processing activity aligns with the declared purpose.

Common Violations

1.Using customer support data for product analytics without explicitly stating this purpose during data collection.
2.Sharing customer sign-up information (e.g., email, phone) with a marketing team for promotional campaigns without separate, specific consent.
3.Retaining user interaction data (e.g., clicks, views) in an analytics tool beyond the period necessary for the original, stated purpose of service improvement.

The Immediate Fix

Conduct an internal audit of all data flows. For every instance where personal data is processed, verify that the current use case aligns explicitly with the original purpose communicated to the Data Principal. If a new purpose emerges, obtain fresh, specific, and unambiguous consent before processing.