Is this a consulting service?

No, this is a free, interactive software tool that calculates your potential liability under the DPDP Act 2023 in 30 seconds. It provides an instant risk score and automated action plan.

What are common DPDP violations in Marketing Campaign Data Flow Audit?

Common violations include: Using purchased lead lists without verifiable, granular consent for specific marketing purposes., Uploading customer lists to ad platforms (e.g., Facebook Custom Audiences, Google Customer Match) without ensuring consent covers 'matched audiences' or 'lookalike audiences' creation., Sharing customer data with third-party agencies or partners without a Data Processing Agreement (DPA) and clear, purpose-specific consent from data principals..

The DPDP Audit Tool

Compliance for Marketing Campaign Data Flow Audit

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Marketing Campaign Data Flow Audit
Liability Check

Your marketing campaigns are a goldmine of personal data, from leads acquired via social media to customer segments for retargeting. Without a clear audit trail of consent and purpose, each data transfer is a potential ₹250 Crore DPDP penalty waiting to happen.

Why Marketing Campaign Data Flow Audit is at Risk

Every piece of personal data flowing through your marketing funnel, from the initial lead capture form hosted on your landing page to the segment uploaded to Google Ads or Meta Ads, falls under DPDP. This includes **email IDs, phone numbers, IP addresses, and even device IDs** used for retargeting. Without a clear understanding of data origins, processing purposes, and onward transfers to vendors (like your ad agency in Bandra or the CRM provider in Gurgaon), your organization is at **severe risk**. You must ensure that **consent is valid and verifiable** at every stage and that data is processed only for the specific purpose it was collected, not broadly for 'marketing activities'.

Common Violations

1.Using purchased lead lists without verifiable, granular consent for specific marketing purposes.
2.Uploading customer lists to ad platforms (e.g., Facebook Custom Audiences, Google Customer Match) without ensuring consent covers 'matched audiences' or 'lookalike audiences' creation.
3.Sharing customer data with third-party agencies or partners without a Data Processing Agreement (DPA) and clear, purpose-specific consent from data principals.

The Immediate Fix

Map your entire marketing data flow, from lead generation via a form on your website to final ad execution on platforms like Google or Meta. Identify all data touchpoints, third-party processors (e.g., Salesforce, HubSpot, Mailchimp), and data transfer points. For each, document the data types processed, the purpose, and the legal basis, especially ensuring robust, verifiable consent.