Telecalling & CRM Data Rules Under DPDP
Liability Check
Unsolicited telecalling or processing customer data in your CRM without explicit consent under DPDP is a direct path to massive fines. Every single data point, every call log, must have a lawful basis.
Why Telecalling & CRM Data Rules Under DPDP is at Risk
Your CRM isn't just a sales tool anymore; it's a **data liability hub**. Under DPDP, consent for telecalling cannot be assumed or bundled. This means your sales team in Cyber Hub or your marketing automation suite, like Zoho or Salesforce, needs to prove **explicit, informed consent** for every customer interaction and data point stored. Without it, you're not just breaching privacy; you're setting yourself up for **significant penalties** and a potential ban on processing.
Common Violations
- 1.Purchasing telecalling lists from third parties without verifying DPDP-compliant consent.
- 2.Storing customer interaction data (call logs, email opens) in CRM without specific consent for each processing purpose.
- 3.Continuing to call or market to individuals who have withdrawn consent or are on a 'Do Not Call' list.
The Immediate Fix
Audit your existing CRM data immediately to identify records lacking a **lawful basis** for processing. Implement a consent capture workflow for all new leads, ensuring explicit, granular consent for telecalling, email marketing, and CRM data storage at the point of collection.
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- Fixing the agreed gaps takes two to three months. A final assessment checks the completed work.
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Next step after the audit
The audit shows the gaps. Sanctum closes them. One programme covers legal position, data map, gap analysis, implementation, tooling, training, a written readiness opinion, and breach cover, under one accountable owner. See the all-in-one programme
What Should You Do Next?